{"id":111,"date":"2015-03-12T06:36:57","date_gmt":"2015-03-12T06:36:57","guid":{"rendered":"http:\/\/localhost\/intercoilwp\/index.php\/2015\/03\/12\/intercoil-launches-sleep-matters-a-community-initiative-dedicated-to-improving-quality-of-sleep\/"},"modified":"2015-03-12T06:36:57","modified_gmt":"2015-03-12T06:36:57","slug":"intercoil-launches-sleep-matters-a-community-initiative-dedicated-to-improving-quality-of-sleep","status":"publish","type":"post","link":"https:\/\/staging.joinflow.ae\/intercoilwp\/intercoil-launches-sleep-matters-a-community-initiative-dedicated-to-improving-quality-of-sleep\/","title":{"rendered":"Intercoil Launches \u2018Sleep Matters\u2019 \u2013 A Community Initiative Dedicated to Improving Quality of Sleep"},"content":{"rendered":"

Research Finds Half of UAE Residents Have Trouble Sleeping<\/p>\n

20th March 2014, Dubai, UAE – Sleep Matters, a community initiative aimed at improving people\u2019s lives, was launched today in the UAE to help educate, inform and encourage health and wellbeing for UAE residents. The first and most comprehensive resource in the UAE for all information related to sleep, Sleep Matters<\/a> is a platform to unite lifestyle commentators and the community around a shared goal \u2013 getting a good night\u2019s sleep.<\/p>\n

An initiative created \u00a0by Intercoil International, the UAE\u2019s leading manufacturer of premium mattresses and bedroom furniture, Sleep Matters brings together \u00a0a number of influential and experienced lifestyle and healthcare practitioners \u2013 Sleep Matters Ambassadors \u2013 who believe that broadening the conversation about sleep will contribute to improving the overall wellbeing of the community.<\/p>\n

Commenting on the launch of the online platform, Hassan Al Hazeem, Managing Director of Intercoil and a healthy sleep ambassador, said: \u201cThrough the nature of our business, we always come across people who are not only looking to buy a mattress or \u00a0bed, but to improve the quality of their sleep. By raising awareness on the importance of a good night\u2019s sleep and helping people find ways to improve their sleep, we strongly believe this initiative can have a positive impact on people\u2019s lives.\u201d<\/p>\n

One of the first activities conducted under the Sleep Matters umbrella, was a comprehensive survey commissioned by Intercoil and conducted by YouGov in February 2014. \u00a0The study of 425 residents in the UAE revealed that although 35% of respondents claim to sleep better now than 12 months ago, half of them still have a very poor to average night\u2019s sleep.<\/p>\n

According to the survey , the top factors that influence the quality of sleep, are daily life worries, stress, bedroom temperature, noise and quality of mattress followed by medical conditions, late dinner and poor diet. Significantly more of those who have trouble falling asleep claim they have \u2018a lot of stress in their life\u2019 and \u2018worry easily about life in general\u2019.<\/p>\n

Overall, respondents sleep an average of 6.5 hours during weekdays and 7.8 hours during weekends, with around 25% of Emiratis and Arab expats claiming to sleep less than 4 hours. 89% of those who always or often have trouble sleeping claimed they \u201cwish they could sleep better at night\u201d.<\/p>\n

With a majority of respondents (85%) acknowledging that a healthy sleep leads to a healthy life, two thirds of the total panel claimed that the lack of sleep affects their daily functions.<\/p>\n

Commenting on the results of the survey, Dr. Melanie Schlatter, Health Psychologist at Health Psychology UAE said: \u201cNearly 90% of those who had trouble sleeping appear to be passive in their \u2018wish\u2019 for better sleep, which indicates that people just seem to put up with not feeling particularly well rested, and they don\u2019t seem to be aware of the wide range of options available to help them.\u201d<\/p>\n

The Sleep Matters Ambassadors who helped bringing this initiative to life and will be contributing their time and expertise to helping the community to identify sleep issues and find ways to improve the quality of their sleep are:<\/p>\n